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Don’t wash your jeans too often, this not only prevents fading and shrinking, but it also conserves water and lessens your impact on the environment. Believe it or not, natural elements like body oil, air, and a little dirt only add character to your jeans. When you do decide to wash your jeans, remember these simple rules:
+ Wash your jeans inside out + Wash in cold water with similar colors* + Air dry flat or hang dry* + Tumble dry low 5-10 minutes (if jeans get stiff from air drying) + Don’t iron*
*High heat tears through the stretch within our denim, wearing down the fabric and decreasing longevity
If you find a small stain on your jeans, you can spot clean them in between washes by using a damp cloth or an old toothbrush with some mild soap to remove small stains. To freshen up your jeans in between washes, you can air them out by hanging them outside or you can mist with fabric spray to release odors. You can also try freezing your jeans overnight, as this is said to kill bacteria and odors that build up after prolonged wear. While freezing denim isn't a replacement for washing, it can extend the time between washes while eliminating germs.
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